Meet the Team

At just 20 years old, KB Lake is the creative force behind GG Forever — bringing vibrant energy, big vision, and heartfelt connection to every corner of the brand. A current journalism student at the University of Georgia, KB blends her love for storytelling, design, and people into everything she does, making her a natural leader in both business and branding.
Her journey with GG Formals began when she was just eight years old — managing social media before she even had a phone of her own. By 14, she had stepped into the sales floor, quickly becoming known for her infectious personality and unmatched ability to make customers feel special.

Today, she serves as Creative Director, Social Media Manager, and Head of Personal Relations for GG Forever, overseeing the brand’s voice, vision, and customer experience with grace and intention.
A true artist at heart, KB’s passions include painting, reading, traveling, and learning — all of which shine through in her creative direction. She has a deep appreciation for beauty, storytelling, and connection, which is evident in every campaign she creates and every bride she meets.

KB is more than just a team member — she’s family. Her joy is contagious, her ideas are big, and her heart is even bigger. Whether she's styling a shoot, planning a campaign, welcoming brides into the store, or just giving someone a reason to smile, she’s always doing it with purpose, love, and a touch of sparkle.
GG Forever wouldn’t be what it is without her — and if you’ve ever met her, you know exactly why.

With her signature Southern warmth and a heart as big as her smile, Brittany Elrod is the woman every bride wants by their side. Born and raised in Dublin, GA, Brittany leads the GG Forever sales floor with passion, purpose, and a deep love for people. She’s not just helping brides find a dress — she’s creating a moment they’ll remember forever.

A former manager at GG Formals and now our fearless Sales Director, Brittany has years of experience in bridal and event hair and makeup. She knows how to make every girl feel confident, radiant, and truly seen. But her heart for others goes far beyond the dress — she’s also a registered behavioral therapist, serving children on the autism spectrum, and is on track to earn her bachelor’s degree in psychology in May 2026.

A proud mama of three, Brittany somehow does it all — from running bridal appointments like a boss to making magic at home with her babies. When she’s not in the store, you can find her with her kids, soaking up the sun at the beach, curled up with a good book, or outside enjoying life’s simple joys.
Brittany’s why is simple: to help every girl feel just as beautiful on the outside as she is on the inside — and with her, you’ll feel exactly that.