GG Forever

Suzanne Lake

Founder of GG Forever, Woman of Grace, Glamour, & Grit

Suzanne Lake is the visionary heart behind GG Forever—and the legacy starts long before the doors of this dreamy bridal boutique ever opened. Suzanne founded her first store, Garden Gate, on March 17, 2008. What began as a charming small-town shop quickly blossomed into a beloved fashion destination. In September 2012, she led the rebranding of Garden Gate into GG Formals, ushering in a new era of modern elegance, pageant glam, and prom dreams. With the launch of GG Forever, Suzanne has expanded her legacy into...

Erica Adame

Manager of GG Formals & GG Forever, Style Queen, Confidence Coach

Born in McAllen, Texas and raised in Dublin, Georgia, Erica Adame is the youngest of seven—and she’s been lighting up rooms and runways with her personality ever since. As the manager of both GG Formals and GG Forever, Erica plays a key role in keeping both brands running like a dream. From helping a bride find “the one” to styling prom queens and pageant stars, she leads with heart, hustle, and a deep passion for helping every woman feel beautiful and empowered.

Her favorite part of the job? Leading an inspiring team of women and guiding customers through unforgettable moments—whether it’s finding a bridal gown, a formal dress, or simply boosting their confidence with a killer fit.

When she’s not making magic at GG stores, Erica is living life to the fullest. She’s a travel lover, concert-goer, foodie, and a total adrenaline junkie who’s always up for an adventure. She adores all animals and will absolutely stop to pet any furry friend she sees. And fun fact: her favorite place she’s traveled to is New York City!

At the heart of GG Formals and GG Forever is a mission to make women feel seen, celebrated, and strong—and Erica is the heartbeat of that mission every single day.

KB Lake

Creative Director, Social Media Manager & Head of Personal Relations

At just 20 years old, KB Lake is the creative force behind GG Forever — bringing vibrant energy, big vision, and heartfelt connection to every corner of the brand. A current journalism student at the University of Georgia, KB blends her love for storytelling, design, and people into everything she does, making her a natural leader in both business and branding.
Her journey with GG Formals began when she was just eight years old — managing social media before she even had a phone of her own. By 14, she had stepped into the sales floor, quickly becoming known for her infectious personality and unmatched ability to make customers feel special.

Today, she serves as Creative Director, Social Media Manager, and Head of Personal Relations for GG Forever, overseeing the brand’s voice, vision, and customer experience with grace and intention.
A true artist at heart, KB’s passions include painting, reading, traveling, and learning — all of which shine through in her creative direction. She has a deep appreciation for beauty, storytelling, and connection, which is evident in every campaign she creates and every bride she meets.