Meet the Team Hero Image

Meet the

Team

 At GG Forever, our team is more than just stylists and visionaries — we’re a family with a shared passion for celebrating life’s most meaningful moments. Each member of our team brings unique talents, stories, and heart to the boutique, creating an atmosphere where every bride feels seen, supported, and celebrated. From hand-selecting the gowns that line our racks to guiding brides through the unforgettable journey of finding the dress, we’re here to make every moment magical.

When you step into GG Forever, you’re not just meeting a team — you’re gaining a group of cheerleaders, confidants, and lifelong friends who are honored to be part of your forever story.

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Suzanne Lake - Owner

Suzanne Lake


Founder of GG Forever, Woman of Grace, Glamour, & Grit

Suzanne Lake is the visionary heart behind GG Forever—and the legacy starts long before the doors of this dreamy bridal boutique ever opened. Suzanne founded her first store, Garden Gate, on March 17, 2008. What began as a charming small-town shop quickly blossomed into a beloved fashion destination. In September 2012, she led the rebranding of Garden Gate into GG Formals, ushering in a new era of modern elegance, pageant glam, and prom dreams. With the launch of GG Forever, Suzanne has expanded her legacy into bridal—creating a luxurious, intimate space where brides can say yes to the dress and begin their forever.

A 2003 graduate of Georgia Southern University with a degree in Early Childhood Education, Suzanne is a proud wife and mama to five: KB, Bennett, Keaton, Bowan, and Lynnox. She married her middle school sweetheart, Matt Lake, who stands beside her in life and in business. Matt is a major part of the behind-the-scenes magic that keeps everything running smoothly—from counting numbers to flipping storefronts and dreaming up new ventures right beside her.

When she’s not curating gowns and styling brides, Suzanne is a passionate traveler. She loves discovering new cultures, trying every food on the menu, and finding one-of-a-kind treasures in shops around the world. Her love for shopping isn't just a hobby—it’s a superpower. As the buyer for GG Formals and GG Forever, Suzanne brings in the freshest, most fashion-forward styles every season, always staying ahead of the trends while keeping timeless elegance at the heart of it all.

For Suzanne, GG Forever isn’t just about the dresses—it’s about the moments. The teary-eyed moms. The laughs with sisters. The brides who walk in nervous and walk out glowing. It’s about love stories, including her own, and helping other women step into the most magical chapter of theirs.

KB Lake

KB Lake


Creative Director, Social Media Manager & Head of Personal Relations

At just 20 years old, KB Lake is the creative force behind GG Forever — bringing vibrant energy, big vision, and heartfelt connection to every corner of the brand. A current journalism student at the University of Georgia, KB blends her love for storytelling, design, and people into everything she does, making her a natural leader in both business and branding.
Her journey with GG Formals began when she was just eight years old — managing social media before she even had a phone of her own. By 14, she had stepped into the sales floor, quickly becoming known for her infectious personality and unmatched ability to make customers feel special.

Today, she serves as Creative Director, Social Media Manager, and Head of Personal Relations for GG Forever, overseeing the brand’s voice, vision, and customer experience with grace and intention.
A true artist at heart, KB’s passions include painting, reading, traveling, and learning — all of which shine through in her creative direction. She has a deep appreciation for beauty, storytelling, and connection, which is evident in every campaign she creates and every bride she meets.KB is more than just a team member — she’s family. Her joy is contagious, her ideas are big, and her heart is even bigger. Whether she's styling a shoot, planning a campaign, welcoming brides into the store, or just giving someone a reason to smile, she’s always doing it with purpose, love, and a touch of sparkle.
GG Forever wouldn’t be what it is without her — and if you’ve ever met her, you know exactly why.

Brittany Elrod

Brittany Elrod


Lead Stylist & Sales Director

With her signature Southern warmth and a heart as big as her smile, Brittany Elrod is the woman every bride wants by their side. Born and raised in Dublin, GA, Brittany leads the GG Forever sales floor with passion, purpose, and a deep love for people. She’s not just helping brides find a dress — she’s creating a moment they’ll remember forever.

A former manager at GG Formals and now our fearless Sales Director, Brittany has years of experience in bridal and event hair and makeup. She knows how to make every girl feel confident, radiant, and truly seen. But her heart for others goes far beyond the dress — she’s also a registered behavioral therapist, serving children on the autism spectrum, and is on track to earn her bachelor’s degree in psychology in May 2026.

A proud mama of three, Brittany somehow does it all — from running bridal appointments like a boss to making magic at home with her babies. When she’s not in the store, you can find her with her kids, soaking up the sun at the beach, curled up with a good book, or outside enjoying life’s simple joys.
Brittany’s why is simple: to help every girl feel just as beautiful on the outside as she is on the inside — and with her, you’ll feel exactly that.

Meet the

Stylists
Brittany Elrod

Brittany Elrod


Senior Stylist

As Sales Lead and Senior Stylist, Brittany brings a calm confidence to the bridal experience. With a background in makeup artistry and years of hands-on formal wear expertise, she knows exactly how to guide brides toward the dress of their dreams. Her warm spirit, attention to detail, and natural leadership make her a trusted favorite for both brides and our team.

Suzanne Lake

Suzanne Lake


Senior Stylist

Suzanne Lake has been the heart of this business since the day she bought Garden Gate at just 26 years old. With decades of experience in fashion and bridal sales, Suzanne is known for her unmatched eye, intuition, and ability to connect with every bride who walks through the door. She was truly born to sell — effortlessly combining confidence, care, and expertise to create unforgettable experiences. As a Senior Stylist, Suzanne leads by example, setting the tone for excellence in every appointment.

KB Lake

KB Lake


Head of Personal Relations

KB is the creative heart of GG Forever. A student at the University of Georgia studying journalism and branding, she leads the vision behind our marketing, social media, and in-store experience. KB has been selling since she was 14, and it shows in her effortless ability to connect with brides, understand their vision, and help them feel completely confident. Her mix of artistic flair, authenticity, and emotional connection makes her a standout in both sales and storytelling.

Carleigh Claxton

Carleigh Claxton


Bridal Stylist

Carleigh is fun, energetic, and full of Southern charm. A proud Phi Mu at Georgia Southern, she brings her vibrant personality and contagious excitement to every appointment. Named GG Formals’ 2025 Salesperson of the Year, Carleigh is known for her ability to instantly connect with brides and make the entire experience feel unforgettable. Her bubbly energy and natural gift for sales make her a true standout on our team.

Isabelle Bennett

Isabelle Bennett


Bridal Stylist

Isabelle is calm, kind, and deeply thoughtful — the kind of stylist who instantly puts brides at ease. A student at Georgia Southern, she brings a quiet confidence and gentle spirit to every appointment. Brides love her soft-spoken nature, attention to detail, and the way she creates a peaceful, personal experience that feels just right.

Liz Holt

Liz Holt


Bridal Stylist

Liz is bold, passionate, and sharp as a needle — the kind of stylist who brings confidence and fire into every appointment. Currently pursuing a law degree with dreams of becoming an attorney, she’s no stranger to ambition or excellence. Brides love her strong presence, her honesty, and the way she fiercely advocates for helping them find the dress. Working with Liz feels like having a personal hype woman and style expert all in one.

Emily Ammerman

Emily Ammerman


Bridal Stylist

Emily has been part of the GG family since she was 16, and she’s been making brides feel beautiful ever since. Now a nurse, a wife, and a new mom, she brings a calm, nurturing presence to every appointment. As a former pageant girl who’s always loved pink (we used to call her Barbie!), Emily blends elegance and sweetness in everything she does. Brides adore her gentle heart, timeless style, and the way she makes the entire experience feel warm, easy, and personal.

Khadi Evans

Khadi Evans


Bridal Stylist

Khadi has been part of the GG team since 2016 and brings a fierce, unstoppable energy to everything she does. With a background as a competitive cheer coach, she knows how to lead with passion, precision, and hype. Now an education consultant and account executive, Khadi balances brains and boldness with ease. Brides love her direct, confident style and the way she makes them feel empowered, beautiful, and ready to take on their big day.

Lillyann Pritchett

Lillyann Pritchett


Bridal Stylist

Lilliann is kind, gentle, and wise beyond her years. A student at Georgia Southern, she brings a calming energy and quiet confidence to every appointment. Her sweet nature and thoughtful approach help brides feel seen, supported, and completely at ease. With a sharp eye and a soft heart, Lilliann makes finding the perfect dress feel like pure magic

Bonita Preston

Bonita Preston


Bridal Stylist

Bonita is one of the original founders of Garden Gate, the beloved boutique that evolved into GG Formals. As Suzanne’s mother, she’s been part of the heart and history of this business from the very beginning. With her timeless grace, wisdom, and nurturing presence, Bonita has a special way of connecting with mothers and grandmothers during appointments. Her years of experience and love for bridal fashion make her a cherished part of every bride’s journey.