Allure Bridals

There’s a reason brides fall head over heels for Allure Bridals - these gowns are crafted with heart. Born from a family fabric shop and grown into a globally loved bridal label, Allure is all about timeless design, craftsmanship, and ethically-sourced materials. Each dress takes weeks to perfect, hand-sewn by passionate artisans who believe in celebrating love through beautiful design. From modern elegance to fairytale romance, Allure offers a gown for every kind of bride. Browse our dreamy selection of Allure Bridals gowns below!